Heading up the first of our retrospective collection is an event we put on back in May. Guide Dogs (the charity) and ITV came to us to organise a very special screening and premiere event for their new documentary. They asked us to create an event with a twist, and tasked us with creating an immersive experience which would give able-sighted guests the experience of being blind.
For a few weeks in the run up to the project we worked closely with Guide Dogs to create an experience which would feel as real as possible. It was quite a humbling exercise for all those involved- learning about how the partially sighted and blind get around on a day to day basis.
In the end we created a binaural soundscape, and a physical experience carefully stage-managed by a cast of 20 performers, which would feel like a typical London journey: walking down a crowded street, getting caught in a thunder storm, finding your way to the tube station, heading down into the tube, and finally, getting on a train.
On the night, this experience ran simultaneously during the rest of the event. The reactions we had to it were pretty powerful and illuminating.
Here are a few images of the feedback we got, and some videos of the experience.
Oh- and did we mention there were puppies there?!